Set yourself apart

I’m looking at two game world products on RPGNow. Both talk about nations, history, races, locations, NPCs, flora and fauna, etc. Both are titled “World of XYZ” where XYZ is the name of the setting. There are many other game worlds available at RPGNow. These are just two.
Now put yourself in the designers’ shoes. They [...]

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What it means to be an (RPG) entrepreneur

First of all, let me say that I am scared shitless.
I am scared of seeing all my hardwork fail and leave me with nothing or not much. I think that’s human nature. I am scared of the unknown. I am terrified of trying new strategies when I have a system in place that’s already working.
But [...]

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Self-Publishers: Do An Ebook First

Many up and coming publishers, designers, and writers aim to release a print product immediately. This is a mistake. They should release a PDF, ebook, or digital version first. Here’s why.
Very low retail penetration vs. the world online
Unless you already have distributor relationships and retailers know your products sell well, you won’t break into retail. [...]

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Dungeon Mastering Earnings Report – Sept.09

To help others, you have to help yourself first
The Gamer Lifestyle program is all about helping others craft a better life for themselves. We hope to help many gamers and entrepreneurs to create a reliable revenue stream from their hobby. Someone pointed out that it’s difficult for anyone to know how seriously they can take [...]

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Vanquish the Dream Killer

Self-doubt is a dream killer. This is food for thought – no actionable to-do list here! But hopefully it can keep you going when you experience self-doubt (we all do)
Hard work

When you feel like working on your project, leverage that energy. Can you free up your schedule to ride that wave of motivation? Can you [...]

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DrivethruRPG to do print-on-demand

One of the leading PDF marketplaces for roleplaying games is going to offer print-on-demand versions of ebooks they sell.
http://www.flamesrising.com/drivethrurpg-pod-news/ via @CriticalHits on twitter
They are rolling this project over time so it might not be available to all publishers anytime soon.
What does this mean for my epublishing projects?
In the short term: nothing. Do business with an [...]

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What is the best length for a freebie?

Boost newsletter or RSS subscriptions by offering an incentive. Ditto with products – increase sales by offering something at no charge to attract an audience and the type of gamer who would be interested in your offering.
Free means no risk to check out. It is also a clear signal for gamers to pass around the [...]

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Restrictions activate imagination

Whenever you start a project, you should decide on how much time you want to spend on it. You should NOT look at the project and try to figure out how much time it will take to complete it.
Let’s say you want to write an RPG book. What happens if you have a great idea [...]

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GenCon for the aspiring professional

Jess Hartley wrote a series of articles: GenCon for the aspiring professional.
My take on GenCon networking
It can work. But you have to network the right way. A great first step is to read Jess’ articles. And here’s my advice for the RPG GenCon networker:
1. Know your goal(s)
It’s hard to justify the trip to Indianapolis or [...]

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PDFs as lead-in products

Zach has another great post about PDFs as lead-in products. It’s primarily feedback for print publishers, but good reading for all RPG content creators.
http://www.rpgblog2.com/2009/08/pdfs-as-lead-in-product.html

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