Gamer Lifestyle

Ever since I sold DungeonMastering.com in January 2010, I’ve been thinking about starting a new project. Here it is.

This week Hannah Lipsky of Chaotic Shiny released her first Gamer Lifestyle product. Congratulations Hannah. It was a pleasure reading Martial Flavor. I’ll be using at least two clans for my upcoming Pathfinder RPG campaign. Well done.
A few hours ago I received the following question by email:
Hannah’s selling Martial Flavour for $20. It’s a good [...]

I’m looking at two game world products on RPGNow. Both talk about nations, history, races, locations, NPCs, flora and fauna, etc. Both are titled “World of XYZ” where XYZ is the name of the setting. There are many other game worlds available at RPGNow. These are just two.
Now put yourself in the designers’ shoes. They [...]

Boost newsletter or RSS subscriptions by offering an incentive. Ditto with products – increase sales by offering something at no charge to attract an audience and the type of gamer who would be interested in your offering.
Free means no risk to check out. It is also a clear signal for gamers to pass around the [...]

The 100 best selling products of 2008 at RPGNow list is available at RPGCountdown.
http://rpgcountdown.com/2008
For Gamer Lifestylers, this is a great opportunity to check out the competition and trends for the type of products you might be considering building.

Forget all about branding
Marketers like to bandy lofty terms around such as branding and engagement. Truth is, most marketers differ on the basic concepts. Who’s right?
As always, it turns out the customer is right.
At my previous job I wrote down my definition of marketing. I wanted to find out what the marketing department thought the [...]